Where do you generate final expense leads?

Verity Growth generates and delivers final expense leads across Canada and the USA.

Are the leads exclusive?

Yes. Every lead is sent to one agent only — the agent who receives it is the only one who ever does. We never resell or recycle leads to multiple agents.

Verity Growth — Life Insurance Leads for Independent Agents & Agencies

The Consumer Journey

Every lead is educated before you call

After a consumer submits the form, they land on a personalized page — not a generic confirmation. They watch a short video, see your name and number, and can book a virtual meeting with you directly.

They see their agent

Your name and phone number appear on the page immediately after they submit. Before they've even spoken to you, they know who you are.

They watch a short video

A video explains what final expense insurance is, what to expect on the call, and why booking a meeting is the next step. You're not cold-calling someone who forgot they filled out a form.

They book a meeting

A booking calendar is shown below the video. When they pick a time, you're notified immediately. Booked appointments sell for $80–$100 each on the open market — yours are included at no extra charge.

You pay per lead. Booked appointments are a bonus — always free.

Thank you page showing agent name, video and booking prompt

Agent strip + VSL

Booking calendar

Agent Portal

Everything you need in one place

The moment a lead lands, you get a notification. Open the app, see full contact details and coverage info, update your status, and add notes — all from your phone.

Leads tab showing incoming leads with call button and status

All your leads, filtered by status

Lead detail showing contact info, coverage details, status and notes

Full lead details, status & notes

Bundles tab showing lead delivery progress

Track your bundle progress

Settings tab with email and push notification toggles

Email & push notification controls

What You Get

Leads — and more.

Every lead goes through our full nurture flow. You get the contact details, the pre-education, and a booked appointment when the consumer takes that next step — all for the price of a lead.

Exclusive

Real-Time Final Expense Leads

Delivered seconds after the consumer submits
SMS verified — every lead has a confirmed valid number
Sent to one agent only — never shared or recycled
Full contact details + age, coverage amount, smoker status
Delivered via SMS, email, or app notification

Bonus — No Extra Charge

Booked Appointments

After submitting, consumers watch a short video explaining next steps
They're introduced to their assigned agent by name and shown a booking calendar
When they book — you're notified immediately with the date and time
Booked appointments sell for $80–$100 each on the open market
You pay only for the lead — the appointment is included free

How It Works

Up and running in 4 simple steps

Getting started is free, fast, and done entirely on a single 15-minute call. No paperwork, no waiting.

Book a free call

A quick 15-minute call is all it takes. We learn about your agency, your target market, and what volume you're looking for.

We handle setup for you

Zero cost, zero effort on your end. Everything is configured on the call — you walk away ready to receive leads.

Consumers are pre-qualified

Every lead comes from a real consumer who requested information about final expense life insurance coverage. We collect key data points before the lead ever reaches you.

Lead lands in your hands

Delivered instantly via text, email, or CRM — exclusively yours, in real time. No other agent receives that lead.

Discover the Difference

The Old Way vs The Verity Growth Way

Agents who rely on recycled internet leads leave money on the table. Here's what changes when you work with us.

The Old Way

Buying recycled leads sold to 5+ other agents

Cold calling unresponsive, burned-out contacts

Paying expensive marketing retainers

Competing with multiple agents for the same lead

Leads that have already been worked to death

→

The Verity Growth Way

100% exclusive — you're the only agent who gets it

Real-time delivery — contact them while they're engaged

Pay only for the leads you actually receive

No setup fees, no contracts, no retainers

Consumers who genuinely requested coverage info

What We Offer

Everything you need to fill your pipeline

Two core promises that make Verity Growth the most straightforward lead source for final expense agents.

Exclusive Lead Delivery

Each lead is sent to one agent at the time it's delivered. Real-time delivery direct to your SMS, email, or CRM the moment a consumer submits.

Exclusive at time of delivery
Real-time delivery
SMS, email or CRM delivery
Full contact & coverage request details included

Lead Qualification & Filtering

Every lead comes from a consumer who actively requested information about final expense coverage. We capture key data points before delivery so you spend your time closing, not sorting.

Consumer initiated — they asked for coverage info
Contact info validated before delivery
Key details captured at point of submission
No cold, untargeted data

FAQ

Common questions

Everything you need to know before getting started.

Every lead comes from a real consumer who submitted a request for final expense life insurance coverage. We capture their contact information and key details at the point of submission — so you only receive people who genuinely expressed interest in coverage.

None whatsoever. No retainers, no setup fees, no long-term contracts. You pay only for the leads you receive. If you want to pause or stop at any time, just let us know — no questions asked.

If a lead has invalid contact information, we'll replace it or credit your account. Our goal is for you to only pay for leads that have a genuine chance of converting.

Most agents start receiving leads within 48 hours of completing onboarding. Setup is handled entirely on your first call — we configure everything on our end so you can start as quickly as possible.

Verity Growth is built for life insurance agents and agencies focused on final expense who want a consistent, predictable flow of exclusive leads without the guesswork or cost of running their own ad campaigns.

Yes. Every lead is SMS verified and sent to one agent only — the agent who receives it is the only one who ever does. Each lead is yours exclusively from the moment it's delivered.

After submitting, every consumer is taken to a personalized thank-you page where they watch a short video that explains what final expense insurance is, what happens next, and sets expectations for the call. They're shown their assigned agent's name and phone number, and given a booking calendar to schedule a virtual meeting. If they book, you're notified immediately. You pay for the lead — the booked appointment comes at no extra charge.

Each lead includes the consumer's full contact details (name, phone, email) along with their province or state, age, gender, smoker status, and desired coverage amount — everything you need to have a relevant first conversation.